Was tun wenn sich Facebook nicht mehr lohnt ? - Alternative zu Facebook

Bei der Vermarktung der eigenen Blog Beiträge empfiehlt sich kollaboratives Marketing. Das bedeutet, in Zusammenarbeit mit anderen Marken, beispielsweise in sozialen Netzwerken.

Wer sehr gern auf Facebook - Ja allein nur auf Facebook setzt, dem sei ein augenreibendes Erwachen vorher gesagt. Denn was wäre, wenn der blaue Riese eines Tages ganz spontan abstürzen würde, die Zielgruppe sich vom seit 2004 aufstrebenden Socialmedia Giganten plötzlich abwenden würde ?- Hätte man dann nicht lieber auf eine Alternative gesetzt ?

Der Große Vorteil an Facebook ist natürlich die hiesige Reichweite. 1,4 Milliarden Nutzer auf Facebook's Hauptschiff, booah, das klingt ja groß nicht wahr?

Wie sieht jedoch die Zahl im deutschen bzw. deutschsprachigen Markt aus, wie viele Nutzer besuchen oder verfolgen tatsächlich regelmäßig die Nachrichten einer Fanpage und wie sieht es überhaupt allgemein mit Facebook`s Image aus, ist das Netzwerk wirklich so sozial oder scheint es nur so?  - Für uns scheint es nur so.

Das tolle an Facebook ist, man reagiert unheimlich schnell, sofern wir einen Beitrag melden. Das tolle an Facebook sind auch die reichhaltigen Möglichkeiten, das eigene Unternehmen über die Fanpage zu vermarkten. Wer schaut jedoch dauerhaft auf Facebook vorbei, wenn sich dort die Hass-Kommentare, Videos von Menschen die vor laufender Kamera mit Autoreifen zu Boden gedrückt werden oder am lebendigen Leib angezündet werden, häufen ?

Möchte man sich mit so einer Marke gleichstellen, seine Marke vom stillen Wasser neben derartigen Medien präsentieren ? - Das Unternehmen Advertiseagents nicht. Denn für uns entsteht so, unserer Meinung nach ein Imageschaden der Superklasse. Spricht man negativ über Facebook, spricht man möglicherweise auch negativ über uns. Hinzukommt, das nach langen Monaten der Beobachtung einiger Fanpages die Effektivität einer solchen Unternehmensseite von uns als Marketing Studio nicht wirklich bestätigt werden kann. Haben Sie den schon einmal ein Unternehmen auf Facebook besucht, nur weil das blaue Logo auf der Rückseite einer Zeitung abgedruckt war ? Wer als Marketer auf Facebook unterwegs ist, sollte einmal bei einem Besuch von Fanseiten auf Facebook genauer hinschauen und die echten tatsächlichen regelmäßig eingehenden " Gefällt mir " Klicks mit der Gesamtzahl der Fans vergleichen.

In unserem Test war oder ist es beispielsweise so, dass sich fast schon durchschnittlich die Zahl der " Real-Leser " auf 400-700 Like-Klicks begrenzt. Bei einer Anzahl von "angeblichen" 170.000 Fans. Bedeutet wiederum, dass ein Unternehmen entweder die Fans gekauft hat um so attraktiver für andere, echte Leser zu erscheinen, wodurch ja, wenn man sich auf die 400-700 Fans zurück erinnert, gegenüber 170.000 " Likes " eine verminderte Kaufkraft bestünde oder die verbleibenden 169.300 Menschen im Grunde gar kein Interesse an dem Produkt oder der Marke haben und lediglich ein Wort-oder ein Video auf Facebook von der " gelikten" Marke toll fanden. Qualität von Bildern-und Grafiken auf Facebook Was soll dieser verpixelte 100 KB Mist ?

Wer es noch nicht beobachtet hat, dem empfehlen wir selbst einmal die Erfahrung zu machen. Denn Facebook bricht die Qualität Ihres Werbefotos. Dies ist keine These, sondern selbst nachprüfbar. Während Twitter, Tumblr, Googleplus, WIE-ICH ja nahezu alle großen Alternativen zu Facebook eine Bilddatei in in originaler Qualität wiedergeben, drückt die Plattform facebook.com die für eine optimale Bild Darstellung benötigten, über die Maximalgrenze von 100 Kilobytes hinausragenden Megabytes herunter. Das Ergebnis: Fotos-und Grafiken werden " matschig" und " pixelig ". Als Betreiber einer dort angesiedelten Socialmedia Fanpage möchte ich jedoch meinen Kunden keine verpixelten, grobkorn-randigen Produktbilder-oder Textzüge präsentieren.

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